For example, requests from shoppers for more blue shirts are meaningless if similar shirts never sell in that color. Shoppers will often tell us what we want to hear.Ĭheck your data to confirm the feedback. Off-site reviews, customer service queries, and post-purchase surveys are invaluable. My article in 2020 titled “ Feedback from Shoppers Is Gold” is relevant in 2023. Minimalist designs reduce distraction and confusion. Analyzing competitors is always helpful, as is the need to understand advances in technology. What to do: Pay attention to third-party surveys with large sample sizes for changes in consumers’ shopping habits affecting navigation, products, checkouts, and traffic sources. Checkouts longer than 90 seconds decrease conversions by upwards of 47%. Loyalty programs and value incentives such as volume discounts and free shipping nudge shoppers to add more to their carts. A clutter-free environment keeps shoppers focused. Express payment methods such as Amazon Pay, Apple Pay, Google Pay, and PayPal can increase conversions by 50%. Customers must trust you, but fraud-prevention checks should never slow things down. A quick and easy checkout process is essential. The sweet spot is five to 10 items, depending on the type of store.
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